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Home to more than 180 international organizations striving to build a safer and more peaceful world, The Hague is the international capital of peace and justice. This is where Zenagoy was born, in a home situated between two garrulous neighbours, chatty beyond belief, neither ever seeming to run out of things to say. The Hague is a coastal city, and its beauty is as striking as its illustrious history. From the time that she first learned of yoga and meditation, she was in love. In these practices, she found a way to share and give and develop her inner self while also enjoying her Life. He, on the other hand, had never tried to sit still or focus on the moment – it was not something that entered his mind.
Previously, he had focused on having fun and taking advantage of every opportunity Life presented him. She was more prone to relaxing and appreciating the simple things. On the third floor of their apartment building, his dog ran toward her, assuming a familiarity that would normally take years to develop. She noticed his dog, and he noticed her. From these meetings, long walks on the beach were the next logical step. It just made sense to them to spend time chatting and sipping tea together.
His feelings for her were growing stronger, but she missed it. When he tried to impress her with his asanas for the first time, she laughed aloud. After that, she got him to try out a fifteen-minute meditation, and it all made sense to him. Yoga and meditation became central parts of his life. The practice became daily, a regular meeting of their souls and their worlds.
That's when ZENAGOY started taking its first shape. During those regular coffee meetings.
From the words “zen” and “yoga” spelled backwards, our brand is meant to encompass a balance between the inner and outer aspects of our Lives. The reason we have written “yoga” backwards in our name is to illustrate how effective a path of yoga can be toward the inner world of “zen.” Because the quality of our actions depend highly on our inner state of mind, we believe that there is massive potential to cultivating positivity and that there is no better way to do so than practicing yoga and meditation.
With ZENAGOY, we want to guide young people toward an acceptance of spiritual practices. Just like we take a shower and brush our teeth every day to maintain hygiene, yoga and meditation are considered to be good hygiene for our Mind. Countless articles have been published, supported by scientific research, which confirm that consistent spiritual practices have a positive effect on a practitioner regardless of his/her age. We want to motivate young people to look at yoga and meditation as a Lifestyle. We are not asking them to change their Lifestyle; we are just asking them to add something beautiful into their lives.
In order to encourage younger generations to look at spirituality as a Lifestyle, and to support those young people who are already on this path, we decided to set a big goal: we want to see silence rooms in various educational establishments in every corner of this planet, and we would like to motivate teachers to start their classes with a little bit of yoga or meditation. Whether we are talking about schools or universities, kindergartens or colleges, ZENAGOY is donating 10% of its profit towards the achievement of this goal.
No matter what, Life is going to bring us challenges, and by maintaining a spiritual practice, our younger generations will be better prepared to manage emotions, feelings, and connect to the World around them.
When the superficial meets the spiritual, transformation is guaranteed. Change is guaranteed. This is what we want to facilitate!
Take a look at the colours of our logo: they are evocative of the Ocean, its deep waters hiding incredible beauty, its calm and its serenity there waiting for anyone who wants to find them. Our emotions are much the same, turbulent on the surface but more stable as we swim deeper into their waters. The “GO” (infinity sign) stands out, because there is no beginning and no end in Life. Without spirituality, we cannot grow. Without understanding of Life’s infinite nature, we cannot achieve fulfilment.
We at Zenagoy want to encourage you to “GO for it” and seek out your inner self. Create a lifestyle that you love. Make it deep! Make it never-ending!